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Dancing with the Stars Ranks 3rd in “Top Content Power Ratings”

Well, this may only be of interest to nerds like me, but I find it facinating; and I didn’t know it existed before today. It came up because “upfronts” are next week, which have to do with new show pilots – I guess they screen them and then the networks buy them or not. I have a friend who works on these – I suppose I could ask for more info, but that really isn’t the point of this post.

The Top Content Power Ratings are described in detail by Consumer Electronics Net (click to read the whole article):

NEW YORK, NY — (Marketwire) — 05/12/11 — For the fourth year in a row, American Idol has topped the Content Power Ratings report, followed by Glee, which moved into the No. 2 slot, after debuting at No. 9 on last year’s rankings.

Optimedia US (www.optimedia-us.com) created the report, which is in its fourth year and based on a proprietary metrics system that goes beyond traditional audience ratings to measure a show’s true commercial value and footprint. Content Power Ratings 4.0 factors in total cross-platform audience size, involvement, and advocacy — providing the industry’s only TV ranking system across three screens — TV, web and mobile.

This year, Optimedia reported a greater impact and influence in the rankings from the growth of social media.

While American Idol (#1) continued to dominate the popular culture across all three screens in 2010, Glee (#2) showed an impressive gain in terms of audience involvement, advocacy and overall search volume. It also has some 13 million Facebook fans and was the show that got the most press mentions in 2010. Dancing with the Stars ranked third, meaning that the top three shows in 2010 in terms of audience delivery, involvement and advocacy across multiple platforms had musical performance as their core offering.

“Content owners and advertisers are becoming increasingly aware of the influence that social media has on television viewing behavior. Content Power Ratings 4.0 is the most comprehensive measurement system in the marketplace today for evaluating the equity of television programs,” said Greg Kahn, EVP, Business Development at Optimedia US.

Maureen Bosetti, EVP, Broadcast Buying Director at Optimedia US, said, “Content Power Ratings gives dimension to the content available across multiple screens so we can more effectively place our clients’ creative in the right environments. This report enables us to tap into sponsorship opportunities across multiple platforms and amplify our client’s message where consumers are most engaged.”

I guess they are starting to realize – or maybe they have for a while – that the Nielsen ratings aren’t the end all be all of television. This is facinating, and it gives hope to shows that don’t seem to make the cut on the Nielsens but which have a strong online presence. Hollywood Reporter goes into more detail on the list itself:

NEW YORK – American Idol, Glee and Dancing with the Stars are the top three TV shows in the Content Power Ratings for 2010 that media agency Optimedia U.S. unveiled Thursday and that look at TV shows’ overall viewer equity based on audience delivery (across TV, Internet and mobile), involvement and advocacy, particularly in the social media realm.

South Park and Family Guy, ranked 211th and 88th in the Nielsen ratings, round out the top five, according to media agency, which announced its latest findings just ahead of upfront week.

Last year’s top five shows in the ranking, which the company has done since 2008, were Idol, Lost, Dancing, Grey’s Anatomy – which this year dropped to number 11 – and House – down to 14.

Two and a Half Men continues to have “real equity” and moved up from the 15th to the 10th spot last year as it performed well in all three measures, according to Optimedia.

Beyond the music-themed top shows, Boardwalk Empire was the top-ranked new show on the Optimedia list at number 21 as a rabid fan base made up for a relatively small audience. Hawaii Five-0 and The Event followed in the ranking of top new shows.

Most improved series in the overall rankings were The Big Bang Theory, which moved from the 24th into the eighth spot, Modern Family, which ranks 16th, up from spot 50, The Vampire Diaries (from 61 to 29), Cougar Town (95 to 42) and Breaking Bad (92 to 75).

South Park is the most-watched show online, and Family Guy has more Facebook friends than any other series, according to Optimedia.

Social media winners highlighted by Optimedia include Idol and Comedy Central’s Tosh.0, which the firm said has grown its ratings driven by high engagement on Twitter.

Positive social media buzz also helped such shows as Chuck, which took the top spot in this category, and The Game, which ranked sixth. Both shows avoided cancellation partially due to online buzz, Kahn highlighted.

Optimedia’s ranking of late-night shows put Saturday Night Live on top, followed by Conan and The Daily Show.

Idol last year showed its “unparalleled staying power,” even ahead of its new panel of judges, said Kahn. He pointed out its top Nielsen ratings position and its number one position in the number of Web visits and in the comScore mobile rating.

Meanwhile, Glee is a true “powerhouse” and the top challenger to Idol’s dominance thanks to such things as 13 million Facebook friends, its number one ranking in terms of press mentions and nearly all-positive online buzz, he said.

May 12, 2011 I Written By

I'm a nerd and proud of it. Two degrees in geology also means I love BEER. :-) I'm also a Derek lover - proud of that too. So don't scream at those of us on this site and call us a bunch of "biased Derek-lovers" - it's just ME. :-) It may sound like I hate DWTS at times, but really, I'm just a snarky nitpicker from way back. And I'm cynical and jaded too. But I do love DWTS. :-)

Dancing with the Stars Season 13 Cast Possibilities – Dancing With The Stars Asks Regis Philbin To Dance Next Season

Check out Regis on “Live With Regis And Kelly” Wednesday. He mentions how Dancing With The Stars asked him to dance on Dancing with the Stars season 13. Kelly said she’d pay to see him spandex and frankly, so would I. He said if he does it, he wants to be partnered with DEREK HOUGH! LOL

So, what do you think of this possibility and do you hope Regis accepts the offer to dance on DWTS Season 13? I hope he does. I think he’d be fun and very charming.

I Written By

I'm a fashion and music fan....and I have always loved dancing too of any kind. Dancing With The Stars seems to have this way of bringing all of those things together. One of my favorite dancing quotes at the moment: "No matter what, nobody can take away the dance you've already had...." ~Gleb Savchenko . For fun music and dance mixes, visit WilUnleashed Soundcloud.

DWTS12, Week 8 – Bruno Tonioli Talks Dancing With The Stars On George Lopez (Video)

Bruno was a guest on the George Lopez last night. He talks with George about growing up and of how people should be true to themselves and follow their heart. Then he talks about Dancing With The Stars and how this is his favorite Season. Kirstie surprises him the most. He thinks Ralph needs to ignite his inner Latino and be like Antonio Banderaz. lol More silliness and seriousness below.

Special Note: Ralph will be one of George Lopez’ guests tonight.

I Written By

I'm a fashion and music fan....and I have always loved dancing too of any kind. Dancing With The Stars seems to have this way of bringing all of those things together. One of my favorite dancing quotes at the moment: "No matter what, nobody can take away the dance you've already had...." ~Gleb Savchenko . For fun music and dance mixes, visit WilUnleashed Soundcloud.

DWTS Season 12 – Kym Johnson On How Next Week Will Be The Most Challenging

Kym wrote her new blog for Ok Magazine on Tuesday before they found out if she and Hines made it to the next round. She was so nervous. She talks about their Jive and a little about Hines arrest. Below is a take about what is to come next week if they made it (which they did as you know). She mentions how they will have two NEW dances and a “winner’s circle Cha Cha”. She’s right. This coming week is going to be the most challenging for them all. I thought one dance might be a “re-do” dance but, that is not the case (yet). This week almost sounds harder for them all than what the Finals will be like?

If we make it through tonight, next week will be the most challenging week, because we’ll have two new dances, plus the Cha Cha, it’s like a winner’s circle Cha Cha thing, so it’s going to be a very difficult week for whoever gets through. Fingers crossed Hines and I can be there, hopefully people voted for us.

Hines, like he does with football, he watches other people’s dances and he watches our dances back as well. We film during rehearsals too so he watches it back to make sure he’s doing it right. It’s the way he works football into our dancing. I always film rehearsals with all my partners and make them watch it back, because I can tell them until I’m blue in the face — but if you see it, you can visualize what I’m telling them, so it helps a lot more. So I’ll always show them rehearsals and explain what’s missing, and how the arm isn’t right there or the feet. I do that will all my partners, but Hines is definitely more analytical than I’ve had before!

Picture above is a picture Kym tweeted of her and her doggie, Lola. Isn’t she sweet?

I Written By

I'm a fashion and music fan....and I have always loved dancing too of any kind. Dancing With The Stars seems to have this way of bringing all of those things together. One of my favorite dancing quotes at the moment: "No matter what, nobody can take away the dance you've already had...." ~Gleb Savchenko . For fun music and dance mixes, visit WilUnleashed Soundcloud.

Pure DWTS Season 12, Week 8 – Mark Ballas: “We can smell the finish line”

Mark has updated his blog at USA Today. He’s excited to be in the semi-finals and they “can smell the finish line” (can’t stand this line. Ego much?). He also talks a little on their three dances coming up with one being a “dance challenge” in the second take below. He says he will explain more on that dance Friday. (Heidi’s Note: I was reading too fast and thought it was “we can smell the fish.” Heh.)

We’re in the semi-finals already? Where did the time go?! It’s been a great run thus far for Team Kanenball and Chelsea and I are antsy to get back into the rehearsal studio right away to work on these three new dances for you. The finals are just one week away and we can smell the finish line. This competition is intense, and we’re so grateful to the fans for relentlessly voting for us.

I’m running out of words to tell you just how great Chelsea has been this season. She keeps growing and growing as a dancer and continues to get better every week. We achieved another first for the season, this time getting another season-high score of 29. We did it a few weeks back, and it feels great to be given two 10s this week. When you’re the couple breaking the threshold on the season-high scores, it’s quite an honor that you’re setting the benchmark. All of us are working our tails off and appreciate these little tokens of recognition. I proud of both our performances on Monday night and I am thrilled the instant dance is over!

This week we have three individual dances, the third one being a “dance challenge”. I’ll tell you more about that in my next entry. I?ve been talking with Chelsea for weeks about how our schedule will get crazier and crazier the farther we go in the competition, but she?s ready to meet it head on. With all the extra attention that comes with being in the semifinals, as well as the increasing scrutiny of the judges, we?re in for a long, sweat filled couple of days. Eat, sleep and rehearse. That’s what we’ll be doing.

I Written By

I'm a fashion and music fan....and I have always loved dancing too of any kind. Dancing With The Stars seems to have this way of bringing all of those things together. One of my favorite dancing quotes at the moment: "No matter what, nobody can take away the dance you've already had...." ~Gleb Savchenko . For fun music and dance mixes, visit WilUnleashed Soundcloud.

DWTS 2011 – Dancing With The Stars TV Ratings For May 2-8

Well, it appears Monday night’s show has hit the hot spot again for the week of May 2-8. However, the Results Show has fallen from 3rd to 5th. Once again, American Idol and NCIS is Dancing With The Stars biggest competiton. The Voice is starting to make an impact in ratings too. I didn’t think that show would go at first being we already have American Idol, but, it’s doing well i the “10″ spot. I was glad to see Blue Bloods on this list as well this week. More below.

1 DANCING WITH THE STARS ABC Mon 8:00 PM 21,402,000
2 AMERICAN IDOL-THURSDAY FOX Thu 8:00 PM 21,288,000
3 AMERICAN IDOL-WEDNESDAY FOX Wed 8:00 PM 21,137,000
4 NCIS CBS Tue 8:00 PM 17,869,000
5 DANCING W/STARS RESULTS ABC Tue 9:00 PM 16,061,000
6 NCIS: LOS ANGELES CBS Tue 9:00 PM 14,155,000
7 60 MINUTES CBS Sun 7:00 PM 14,099,000
8 THE MENTALIST CBS Thu 10:00 PM 13,999,000
9 CRIMINAL MINDS CBS Wed 9:00 PM 12,901,000
10 THE VOICE NBC Tue 9:00 PM 12,581,000
11 THE GOOD WIFE CBS Tue 10:00 PM 12,383,000
12 CASTLE ABC Mon 10:01 PM 12,108,000
13 SURVIVOR: REDEMPTION ISLAND CBS Wed 8:00 PM 10,990,000
14 BONES FOX Thu 9:00 PM 10,937,000
15 CSI CBS Thu 9:00 PM 10,673,000
16 THE BIG BANG THEORY CBS Thu 8:00 PM 10,503,000
17 BLUE BLOODS CBS Fri 10:00 PM 10,375,000
18 BODY OF PROOF ABC Tue 10:01 PM 10,230,000
19 GREY’S ANATOMY ABC Thu 9:00 PM 10,107,000
20 DESPERATE HOUSEWIVES ABC Sun 9:00 PM 10,001,000

Source: Zap2it

I Written By

I'm a fashion and music fan....and I have always loved dancing too of any kind. Dancing With The Stars seems to have this way of bringing all of those things together. One of my favorite dancing quotes at the moment: "No matter what, nobody can take away the dance you've already had...." ~Gleb Savchenko . For fun music and dance mixes, visit WilUnleashed Soundcloud.

Pure DWTS 2011 – Anna Trebunskaya Thinks Hines Ward Will Win and More

Anna talks to Hollywood Scoop at the Pirates Of The Caribbean Premiere on the highlights of the show this year….the falls(even by the pros), who she thinks will win, the challenges the celebrities have this year, and more. Courtney will love this!

I Written By

I'm a fashion and music fan....and I have always loved dancing too of any kind. Dancing With The Stars seems to have this way of bringing all of those things together. One of my favorite dancing quotes at the moment: "No matter what, nobody can take away the dance you've already had...." ~Gleb Savchenko . For fun music and dance mixes, visit WilUnleashed Soundcloud.