Get ready to see Cheryl Burke in some really cool Macy’s ad’s coming up! She’s been selected as the face of “Ideology” which is a new brand of activewear in an era of bright colors like hot pink, lime green, and magenta. Below is a quote from Style Watch.
“The clothes are very me. They’re just like what I normally wear for rehearsals or to workout in, and the sports bras are quite possibly the best I’ve ever encountered,” Burke, who finished in second place with partner Rob Kardashian on Monday’s DWTS, tells WWD. “I’ve been a lifelong shopper at Macy’s, and when they approached me to come on board to be a spokesperson for Ideology, I jumped at the chance.”
According to Macy’s senior vice president of marketing, Nancy Slavin, Burke was chosen for her overall appeal. “She is known for her talent and athleticism, but she’s also very curvy and relatable to our customer,” she tells WWD. “I think our Ideology customer will respond to her energy and down-to-earth sensibility as much as to her very impressive achievements,” including her two DWTS wins.
I agree. Cheryl will represent the line perfectly. You can read more and also view a cool photo of Cheryl in the new line at Style Watch.