You remember when I threatened a weekly look at the DWTS ratings to counter the chicken littles’ of DWTS reporting?? The ratings are falling the ratings are falling!! Well, this is it. :-) In case you missed my first post on this subject, you can find it here —> DWTS Ratings Watch
As I’ve said, every week of every season someone cries “the ratings are down” and then they give a whole host of reasons ranging from their favorite pro being absent, to their favorite celeb (often someone I’ve never heard of) not being included, to the current cast being filled with no one and being “unexciting”. Well, being a numbers nerd, it was a very simple thing to look at the ratings and reach the obvious conclusion. Look at these ratings from last week (Zap2it):
The first thing you probably notice is that DWTS is the number two show for the week – a pretty fine accomplishment! But what did we hear all over the media? “Oooo…DWTS ratings are down 30 percent from last spring, OMG!!” Well, yeah, they are down…but so is everything else, obviously. Reality check – some publications just mention the huge dip in ratings with no context. How many of them said, “yeah, the ratings are down but it’s still the number two show in the country for the week?” Not very many. Then we also have people say… some even on this site…Oh, well DWTS always gets beaten in the key demo. Also true…but if you go to Zap2It, you’ll see that DWTS is ranked number 6 for the week in the key demo. Not too shabby.
Here’s a graph showing how this season compares in weekly viewers to the other spring season (up to season 6) – you’ll note that it is indeed down from other premieres, but still in line with the numbers for later in those seasons. We’ll have to wait and see how this season pans out.
If this season follows the pattern, I expect it will continue to decline. With the higher standard of dancing, though, it’s possible it could go in the other direction.
With thanks to Ms. Taz, who dug up the AI season averages, I’ve also created a graph to illustrate one of the points from my first post – that viewers on lots of shows are on a declining trend. Look at the above screen cap from Zap2It for the AI total viewers number….then compare that to the average viewers per season in the graph below. AI was selected because the comparison is obvious; it’s in it’s 11th season and is also a top5 show.
First, in case you’re wondering, I only graphed American Idol so that it fell realistically on the chart. That is, since it only airs from January through May, with no fall season, I graphed it so it’s seasons correspond to the Spring season from DWTS the same year. Next, note the distinct downward trend over the season – it’s even more pronounced and steady that DWTS is. DWTS will decline and then rebound; American Idol only rebounded with the new judges, and it was just a slight uptick. Look back at the screen cap up top again – AI has dropped from an average of 23 million in Season 10, to just over 17 million last week. I haven’t done the math, but that seems like a more significant drop than DWTS’s. Now, they aren’t in direct competition with each other as they don’t air against each other. But if you click the link to my previous post and look at The Voice’s numbers…then look at the numbers for the Voice this past week when it was directly against DWTS and you’ll note that it fell by about 5 million viewers. You’ll also note that the presence of DWTS pulled Castle back in to the to 20 programs.
So, yeah…not really worried about DWTS in this scenario. :-)