Stay tuned to the Grammys and the Super Bowl as Dancing With The Stars Mark Ballas has choreographed a new dance routine for a new Pepsi ad. Below are more details from USA Today.
Pepsi, Bud Light and other major Super Bowl XLVIII advertisers hope to strike a chord with consumers by playing up musical tie-ins.
This year’s promotions will include some familiar marketing techniques such as companies sponsoring concerts and using catchy songs in Super Sunday ads. There will also be some unexpected notes, such as Pepsi hosting a mock halftime performance at the Jan. 26 Grammy Awards.
Pepsi, which will sponsor the Super Bowl halftime show, will run a two-and-a-half-minute ad featuring past NFL players Shannon Sharpe, Mike Ditka, Terry Bradshaw and Deion Sanders singing and dancing. Dancing With the Stars’ pro Mark Ballas choreographed the routine.
The spot will run midway through the Grammy telecast.
Be sure to read and see USA Today as they are featuring a little video teaser for this as well which includes troupe member Witney Carson (thanks to @KristynBurtt for the heads up! ;) ).
This I going to be fun!! I can’t wait to see it (I love Mike Ditka and Terry Bradshaw!).